6+ Years in Creative Strategy // 4+ Years in DTC E-commerce Brands
Born in Jacksonville, Florida, with a passion for creative storytelling and strategy, I hold dual degrees in Multimedia Production and International Business Marketing. Seven years ago, I embarked on a journey to Europe to launch my career, where I’ve honed my skills in creative content strategy, performance marketing, and brand storytelling.
Languages: Native English, B2 German
Location: Berlin, Germany, U.S. Citizen, EU Blue Card Holder
My background blends creative content, performance marketing, and CRO, allowing me to drive brand projects with creative vision.
Steer creative strategy and lead a team of five to optimize funnels, content, and creatives, bridging performance and creative teams to drive brand growth in global markets
Oversaw ad creative strategy and optimized landing pages across channels. Led video production for social and marketing campaigns, and launched impactful brand content initiatives to boost engagement and product awareness.
Created and edited viral editorial content, collaborated cross-functionally to enhance APost’s overall performance, and conducted competitor analysis to glean insights for the U.S. market.
Led end-to-end execution of video projects, including storyboards, post-production editing and final delivery formats. Oversaw the management of the Those Who Wander Blog, ensuring a consistent flow of content and collaboration with writers.
Resolved user requests across various channels using Zendesk, coordinated with online travel agencies for accurate information and reservation details, and proactively addressed user issues by collaborating with stakeholders at trivago.
