Creative Strategist

Creative Strategist

Hi, I'm Elizabeth Norton

Hi, I'm Elizabeth Norton

Optimizing User Journeys & Scaling Performance Marketing Campaigns.

Idea & Concept

Execution

Who Am I

About Me

With a dynamic career spanning six years in Europe, I’ve developed expertise in project management, creative content strategy, and performance marketing. 

I connect the dots between performance marketing teams and creative teams to optimize user journeys, scale campaigns, and boost conversion rates.

Years of experience
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Projects completed
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Certificates Completed
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My Services

My Expertise Areas

I provide creative and strategic solutions to optimize user journeys, boost conversion rates, and drive growth. From crafting impactful content to refining acquisition funnels, my services are designed to enhance engagement and deliver measurable results for your brand.

Creative Content

I craft and implement content strategies, managing a team of copywriters, designers, and content managers to produce engaging and effective content.

Performance & CRO

I collaborate with teams to develop and scale successful campaigns across search and social platforms[Google, Bing, Native, Facebook], ensuring measurable success.

Brand Projects

 I enhance user journeys and boost conversion rates through strategic A/B testing and optimization.

My Experiences

Awesome Journey

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Sr. Product Manager CRO/Content

Steered creative strategy and led teams to optimize acquisition funnels, significantly increasing subscription rates through targeted project management and A/B testing.

Primal Harvest l Berlin, Germany (Remote)

2022 - Present

Creative Marketing Manager

Led ad creative strategies and optimized landing pages across multiple channels, enhancing campaign performance and management of video production for impactful content

Prime6 Brands l Cologne, Germany

2020 - 2022

Content Editor

Created and edited viral content, collaborated cross-functionally to enhance APost’s overall performance, and conducted competitor analysis to glean insights for the U.S. market.

Social Sweethearts l Cologne, Germany

2019 - 2020

Content Specialist

Led end-to-end execution of video projects, including storyboards, post-production editing and final delivery formats. Oversaw the management of the Those Who Wander Blog, ensuring a consistent flow of content and collaboration with writers.

Bus2alps l Florence, Italy

20 - 2022

Content Editor

Created and edited viral content, collaborated cross-functionally to enhance APost’s overall performance, and conducted competitor analysis to glean insights for the U.S. market.

Social Sweethearts l Cologne, Germany

2019 - 2020