With a dynamic career spanning six years in Europe, I’ve developed expertise in project management, creative content strategy, and performance marketing.
I connect the dots between performance marketing teams and creative teams to optimize user journeys, scale campaigns, and boost conversion rates.
Languages: "Fluent in English (Native), and proficient in German (B2)."
Location: "Based in Berlin, Germany (U.S. Citizen)."
Contact Info: Include email (liznorton1633@gmail.com) and website (elizabethnorton.org).
Years of experience
0+
Projects completed
0+
Certificates Completed
0+
My Services
My Expertise Areas
I provide creative and strategic solutions to optimize user journeys, boost conversion rates, and drive growth. From crafting impactful content to refining acquisition funnels, my services are designed to enhance engagement and deliver measurable results for your brand.
Creative Content
I craft and implement content strategies, managing a team of copywriters, designers, and content managers to produce engaging and effective content.
I collaborate with teams to develop and scale successful campaigns across search and social platforms[Google, Bing, Native, Facebook], ensuring measurable success.
Lorem ipsum dolor sit amet, consectetur adipiscing eli tusi eniusani odipsur mau dolor tempor incididunt utlabore eta dolore magna. Quis ipsum suspendisse ultrices.
Sr. Product Manager CRO/Content
Steered creative strategy and led teams to optimize acquisition funnels, significantly increasing subscription rates through targeted project management and A/B testing.
Primal Harvest l Berlin, Germany (Remote)
2022 - Present
Creative Marketing Manager
Led ad creative strategies and optimized landing pages across multiple channels, enhancing campaign performance and management of video production for impactful content
Prime6 Brands l Cologne, Germany
2020 - 2022
Content Editor
Created and edited viral content, collaborated cross-functionally to enhance APost’s overall performance, and conducted competitor analysis to glean insights for the U.S. market.
Social Sweethearts l Cologne, Germany
2019 - 2020
Content Specialist
Led end-to-end execution of video projects, including storyboards, post-production editing and final delivery formats. Oversaw the management of the Those Who Wander Blog, ensuring a consistent flow of content and collaboration with writers.
Bus2alps l Florence, Italy
20 - 2022
Content Editor
Created and edited viral content, collaborated cross-functionally to enhance APost’s overall performance, and conducted competitor analysis to glean insights for the U.S. market.